Sony is expanding its already strong line-up of over 30 A-mount lenses with new models that will appeal to seasoned photographers and those new to DSLR cameras alike.
The Distagon T 24mm F2 ZA SSM (SAL24F20Z) features the acclaimed Carl Zeiss Distagon design and rounds out the existing Planar (SAL85F14Z) and Sonnar (SAL135F18Z) models also developed in conjunction with Carl Zeiss. It is intended to appeal to experienced photographers looking for a large-aperture wide-angle lens of real distinction.
Samsung has introduced the ST80, a 14.2 mega-pixel point and-shoot camera that joins Samsung’s growing line of Wi-Fi enabled digital cameras. With wireless technologies such as Wi-Fi and Samsung’s AllShare (DNLA) connectivity, the ST80 makes it easy to share images on the move and keep friends and family updated from anywhere at any time.
“We want to let people share their favorite pictures quickly while they’re on the move, and the ST80 does just that,” said Sangjin Park, President of the Digital Imaging Business, Samsung Electronics. “Connectivity is everywhere, and at Samsung we are committed to bringing these wireless capabilities to the digital imaging world by developing innovative cameras that satisfy the distinct needs of our consumers. The innovative and stylish design of the ST80 is also a testament to the strong vision of Samsung’s design engineers. It’s the perfect digital imaging solution for today’s well-connected consumer.”
Continuing its record of 3D technology leadership, Panasonic has announced the development of the world's first digital interchangeable twin-lens, making it possible to shoot 3D with an interchangeable lens system camera. As a new member of Panasonic’s powerful lineup of interchangeable lenses as part of the LUMIX G Micro System, the twin-lens will allow high-quality shooting in 3D. Panasonic plans to release this new lens for sale before the end of the year.
“This year will be remembered as the ‘First Year of 3D Era’ and Panasonic has already taken the lead by launching 3D-capable VIERA televisions and Blu-ray 3D Disc Players,” said Darin Pepple, Senior Product Manager, Imaging, Panasonic Consumer Electronics Company. “With Panasonic’s development of a twin-lens capable of 3D shooting, the company is providing consumers with a way to capture their own 3D content, which they can then enjoy watching in the comforts of their own home. Panasonic is dedicated to evolving the 3D ecosystem, letting consumers create and display lifelike 3D images in their homes.”
Read more: Panasonic presents world's first interchangeable 3D lens
Following in the footsteps of award-winning 'F' series models, the F200EXR, F70EXR and F80EXR, Fujifilm announced a new top-end 15x zoom model, the F300EXR.
Second generation EXR Sensor technology
Hybrid Auto Focus System
One of the disadvantages of longer zoom compacts is relatively slow auto focusing. Typical compacts rely on Contrast Detection, which works by fixing the focus by searching for contrast differentials. Some expensive cameras, including many DSLRs, use two focusing systems in tandem to improve the time taken to auto focus. Phase Detection AF works by dividing the incoming light into pairs of images and calculating the phase difference to find if the object is in front focus or back focus position. Contrast AF is generally better in low-lit scenes, while Phase Detection AF is extremely responsive in good light. Having both systems on one camera is perfect.
The FinePix F300EXR uses both Contrast AF and Phase Detection AF to offer auto focus speeds as good as, or sometimes better than expensive DSLRs. To achieve the incredible AF speed of 0.158 seconds, Fujifilm engineers placed pairs of phase detection sensors on the EXR sensor, which work exactly like external sensors on DSLRs. The FinePix F300EXR automatically selects the optimum focus system, by measuring the amount of light or contrast in the scene. The benefit for the photographer is immediate and obvious: an almost instantaneous capture of the subject in the viewfinder, with no missed shots or subjects half out-of-frame.
Read more: FinePix F300EXR: Fujifilm's new superzoom compact
Hot on the heels of its multi-award winning predecessor, the stylish FinePix Z800EXR is set to hit the shelves this autumn.
With its sleek design and advanced features including a large and intuitive 3.5" touch-screen LCD, internal Fujinon 5x zoom lens, 12 megapixel EXR sensor featuring the new Hybrid AutFocus System and enhanced Dual Image Stabilization, the Z800EXR will produce images that are just as magnificent as the camera itself.
Second Generation EXR sensor with Phase Detection AF and advanced image quality
Fast and intelligent Phase Detection AF system
Immediate, instantaneous, incredibly speedy. What more can we say about EXR's new Phase Detection autofocusing system? Basically you press the button, and it auto-focuses and takes the photo. There and then. None of this waiting 5 seconds for something to happen. It's quite unbelievable how immediate it is. 0.158 seconds to be precise!
Phase detection Auto Focus works by dividing the incoming light into pairs of images and calculating the phase difference to check whether the object is in front focus or back focus position. This mechanism is same as that of external sensors on DSLRs and achieves an incredibly fast auto-focuses speed of 0.158 seconds. The benefit for the photographer is immediate and obvious: an almost instantaneous capture of your image, with no missed shots or subjects half out-of-frame.
Fujifilm has announced the arrival of the FinePix S2800HD: with a generous 18x Fujinon optical zoom lens and a small lightweight body, this camera really packs a punch. Especially when matched with its 14 megapixel sensor, and well balanced feature-set including 720p HD movie and Full 1080p HD still image capture.
This is the latest addition to Fujifilm's S-Series range of cameras, widely respected by those looking for extra-long zoom capabilities, combined with the ease-of-use of a compact camera. Delivering top image quality consistently, whilst combining the very best Fujinon lenses with Fujifilm's proprietary image processing, you can shoot with confidence every time.
Powerful Fujinon 18x zoom
The S2800HD sports an impressive 28mm - 504mm high precision Fujinon optical zoom lens. This range allows you to capture the action, even when you're at a considerable distance away; from the most cinematic of landscapes to the wildest of wildlife - the FinePix S2800HD has the ability to take it all in its stride.
Victoria Ines Dobaño and Rodrigo Terren Toro from Escuela Argentina de Fotografía, Argentina, are the winners of the Student Focus Competition for the Sony World Photography Awards 2010.
© Victoria Ines Dobaño and Rodrigo
Terren Toro, courtesy of Sony World Photography Awards 2010
From the 120 institutions initially selected to compete, 12 students were shortlisted from six institutions across six continents to take part in the final stage of the competition. The students’ challenge was to produce a series of six photographs that explored the notion of ‘Power’. The 12 students were given two weeks to complete the exercise within their local community. The 12 winning students and the overall winning university received a combined prize of €45,000 (Approximately Rs. 21,04,195) worth of digital SLR photographic equipment, courtesy of Sony.
Following successful test marketing in the United States, Mamiya has announced that three of its popular medium format camera systems -- the Mamiya DM 22, DM28 and DM33 -- are now available worldwide at affordable prices.
Systems are based on a “Team Phase One” approach, which consists of technologies developed from Leaf, Mamiya and Phase One – companies that have decided to work together to offer the widest selection of choice to professional photographers. This approach achieves synergies in procurement, production, development, and service/support that help reduce costs and facilitate offering more affordable high quality digital camera solutions to customers.
Read more: Mamiya DM22, DM28 and DM33 to be sold at DSLR prices
Panasonic has introduced the new LUMIX DMC-TS10 digital camera, the latest addition to the company’s TS-Series of rugged models, ideal for active users wanting a versatile camera for outdoor use. Featuring a flat, slim profile, and a folded optics design with a 4x optical zoom lens, the new 14.1-megapixel LUMIX TS10 is waterproof to approximately 10 feet, shockproof to 5 feet, dustproof and freezeproof to 14˚F1. For even further protection, the LUMIX TS10 comes with a silicone jacket to help prevent scratches.
“Rugged digital cameras are a growing category, and the Panasonic LUMIX TS-Series continues to be very popular among consumers who are looking to use their digital camera while playing sports, at the beach, or simply to take high-quality photos and videos, regardless of the shooting environment,” said David Briganti, Senior Product Manager, Imaging, Panasonic Consumer Electronics Company. “The new LUMIX TS10 is also our most affordable rugged model and extremely easy-to-use making it attractive for any consumer looking for a waterproof, freezeproof, dustproof and shockproof, rugged digital camera.”
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